We are upgrading Segments in Keela to provide highly-requested functionality including conditional logic (and/or) and expanded filter categories. To use these new capabilities, you will need to rebuild your existing Segments in the new Segments tool. The following guide outlines the timeline and steps to ensure your outreach through Keela remains consistent.
What’s New in Segments
The new Segments tool is built to give you deeper insights into your donor base. While the legacy tool served us well, the upgraded version allows you to:
- Apply Complex Logic: Use "And/Or" conditions to group supporters by multiple, specific criteria.
- Access More Filters: Use new categories to target donors based on more granular engagement data.
The Transition Timeline
| Date | Status |
|---|---|
| February 1 | New Segments Become Available: The new Segments tool is live to all Keela users, regardless of whether or not you turned on the toggles while in Beta. You can begin using the new Segments and rebuilding your existing segments. |
| May 15th | Legacy Segments Become "View-Only": You can still use legacy segments in marketing emails, but you will no longer be able to edit them or add new filters. You now have three months to rebuild your existing Segments in the new Segments tab, |
| August 18th | Legacy Segments Retired: Legacy segments will be removed from Keela entirely. All active outreach must use segments built in the new tool. |
Rebuilding Your Segments
Because the new Segments tool uses a more advanced logic framework, your existing segments cannot be moved automatically. You will need to manually rebuild your current segments in the new interface.
The process for building segments in the new tool is the same process that you followed in the legacy tool. Read the Segments Overview article for a refresher!
We recommend prioritizing your most frequently used segments starting February 1, 2026. This ensures your communication remains uninterrupted before the August 18, 2026 deadline.
Filter Removal
The following filter options will no longer be available in Keela after August 18, 2026. These options are being removed because they are majorly underused and/or the new filter functionality replaces the need for these filters. Filters that fit within these categories will be removed:
- Peer to Peer Fundraising (Ex: Team, Frequency)
- Wealth & Demographics (Ex: Unemployment Rate, Home Owner)
Note: Please reach out to Support if you need more clarity on the specific filters that have been removed.