If you’re asking your recurring donors to cancel and relaunch their subscription in light of changes to our payment processing provider, here is an email template you can use to communicate with your recurring givers about the upcoming change.
Subject Line: Quick update on your recurring donation (action needed!)
Email Body:
Hi [Donor Name],
First, thank you for your support and regular donations to our cause. We have some good news and a small favor to ask.
The good news: We're upgrading to a new payment processor that will provide a smoother giving experience.
The favor: To keep your recurring donation going strong, you'll need to take a quick moment to set up your subscription again. Don't worry – it's simple!
Here's what to do:
- Cancel your current recurring donation (we know it feels weird, but trust us!) Note: we need to cancel it for you so just send us an email and we can cancel it for you.
- Set up a new recurring donation using our updated donation form: [INSERT YOUR DONATION LINK HERE]
Why the switch? This new system provides better security for your payment information and will make managing your giving easier in the long run.
Timeline: Please make this switch by [INSERT A DATE THAT IS 30 DAYS PRIOR TO THE DAY YOU PLAN TO MIGRATE TO STRIPE] to avoid any interruption in your support.
We know change can be a bit of a hassle, but we promise this upgrade is worth it. Your continued support means the world to us, and we want to make sure your generosity is processed as securely as possible.
With gratitude, [Your Name/Organization Name]