Creating segment for active recurring donors in specific impact area

Rebekah Thorman

• March 02, 2023 07:14

What filters would I use to create a segment for active recurring donors in a specific impact area? I have the following:

DONATION SUBSCRIPTIONS FILTERS - Active vs. Lapsed - Active

I then tried adding the following to limit it to donors in a specific impact area:

FUNDRAISING TRANSACTIONS FILTERS - Contains any of - (impact area)

However, doing this also brought in recurring donors in other impact areas who have made one-time donations to the specific impact area in the past. Any input on how to limit it to active recurring donors in that impact area?

Thank you!

 

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  Stefania

  • March 02, 2023 19:14

  Hi Rebekah, 

  Thanks for sending over your question! 

  I would recommend creating 3 segments so that you can get the data that you are looking for. 

  Segment 1 - Active Recurring Donors

  Segment 2 - Any transaction linked to that Impact Area. 

  Segment 3 - You add those 2 segments as the filters for the segment. 

  Let me know if you have any questions about this! 

  Stefania

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  Rebekah Thorman

  • March 03, 2023 14:19

  Thank you for taking the time to help, Stefania!

  Even with the segmentation you suggested, I'm still finding that it brings in donors who have made a one-time donation to that impact area (segment 2) but are recurring donors in another impact area (segment 1). I would like to filter it down to just the recurring donors in a specific impact area, if possible! 

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