One of the absolute COOLEST things about Keela Donation Forms (there's quite a list), is our Smart Ask feature.
Thank you so much to everyone for waiting patiently while for it to be added to our brand new Keela Donation Forms. The time is here!
What is Smart Ask again?
Have you ever found yourself wondering what the appropriate donation amount to ask a donor is? What if you ask for too much, or too little? This can be tricky!
That's where Smart Ask comes in. This Contact Insight provides a recommended donation amount and range to ask donors for! Asking your donors the right amount can both increase the likelihood for donors to give and reduces the chances of underestimating their ability to give.
How does it work on Forms?
It depends how you share it! Keela will automatically calculate your donors' Smart Ask amounts and stores it as a Contact Insight on their profiles. So, the closer you are to Keela, the more specific the recommendations will be!
Email Marketing
If you link a Stand-Alone Smart Ask Donation Form directly to your Email Marketing button, the Form will update with your Contacts' specific Smart Ask recommendations.
Online or via a Website (ie. any other way)
If you have Smart Ask turned on and share the forms outside of Email Marketing, Keela will keep the recommendations updated in a more general way. We'll use the median donation amounts of your organization to fuel these recommendations!