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Demographics Data (Canada, Australia, New Zealand Only)

Onboarding Team
  • Updated

Here at Keela, we're always looking for new ways for you to leverage your own data. We want to empower our users to make informed decisions around giving and fundraising by taking data that already exists in your account (ie. Contact profiles) a step further!

Well... What is it?

Our Demographics tool allows you to view and understand your donors like never before in your Keela account.

We've added a new section to the Fundraising Tab of your Contact's profiles called Capacity to Give. Here, you'll find detailed information gathered by Keela from census data that can help you make decisions about your fundraising.

Learn how wealth screening can assist you in our blog post here.

Navigate to a Contact's Profile > Click on the Fundraising Tab

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Click on Capacity to Give from the dropdown menu

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You'll be taken to the Capacity to Give screen of this Contact's profile > Let the demographic data unfold!

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Here, you'll see a bunch of information that we've collected from old census data based on this Contact's postal code to help you understand their potential wealth, background and, giving potential.

For this postcode, you'll be able to view:

  • Median Household Income for folks in that area
  • Median Individual Income
  • Employment Rate
  • Median Home Value
  • Median Monthly Rent
  • Number of Households
  • Median Age
  • Population Density
  • Population
  • Education Level (We love purple graphs!)
  • Household Type
  • Commute Breakdown (How they get around the neighborhood and beyond)

Is there Demographics Data for Everyone?

At the moment, Keela is able to pull demographics data for folks with postal codes from the following countries: