Important Update! As per GDPR guidelines, do not change the Email Subscription Status of your Contacts to "Opted In" unless you have received permission from them to do so.
Great question! We have created three Subscription statuses in Keela to align with GDPR guidelines and recommendations:
- Opted In - This Contact has physically opted in to receive email communications from your Organization. This can be done by signing up via a Subscription Form or manually, by you or a team member, if the Contact has expressed this to you.
- Opted Out - This Contact has physically opted out of receiving email communications from your Organization. This can be done by using the Unsubscribe link in our E-blast Footers or manually, by you or a team member, if the Contact has expressed this to you.
Note: If you have migrated from our previous account and your Contact was listed there as Unsubscribed, they will be listed as Opted Out in Keela.
- Unknown - Your Contact's email subscription status will be automatically set to "Unknown" when they are added to the Keela system without an email subscription status. This means that the Keela system has not received direction from either the Contact or your organization about what sort of status they should have (ie. Opted In or Opted Out).
If your Contacts have been newly added to the system, via import, manually or through a migration from our previous system, it is likely that their email subscription will be Unknown.
Find out how to update the Email Subscription Statuses of your Contacts by navigating to the below articles: