When approaching a donor for a gift, wouldn't it be nice to know what time of the year they are most likely to donate? This is exactly what Keela's Time of Year Insight is for! Keela's Time of Year Insight informs you which months of the year your Contacts are most likely to contribute donations, so you can make informed and strategic requests.
You can find the Time of Year Insight in a Contact's Profile in the Insights section on the Profile tab.
How it Works
The Time of Year Insight is the result of an algorithm that is used to determine which months of the year your contacts are most likely to donate in! Some of the factors taken into consideration are:
- The time and frequency and type of interactions between you and the Contact.
- The Contact's donation history; including donation amounts, frequency, and type.
- The Contact's membership history.
- The Contact's volunteering history.
The Time of Year Insight will show three months within the year. The first month listed will be the month that is determined to be the most likely month that this specific donor will donate. The other two months listed are month suggestions that are generated based on the months that similar donors are most likely to donate. This way, you not only have one month as a suggestion, but you also have two other recommended months based on commonalities between donors! Cool right? Check it out!
This is great! How can I get a list of all Contacts who are most likely to donate during a particular month?
Head on over to the Segments tool in Keela and use the Time of Year filter under the Contacts category.