Why is the Unsubscribe Link not working on my Test Email?
The unsubscribe Smart Code link is unique for each of your recipients as it's directly connected to their email address. For example, Mickey Mouse will be directed to a different unsubscribe webpage when they click on the unsubscribe button than Minnie Mouse.
If you test your Email Marketing from Keela, a copy of your email will be sent directly to your inbox. This information is being pulled from your Keela user account and not a specific Contact Profile. Because of this, there's no information to pull to replace the smart code so the unsubscribe link will not pull a live unsubscribe webpage.
Unsubscribe Link not Working Within an Email Marketing Template
When you use an existing Keela Email Marketing template, it includes a Footer that has an Unsubscribe Smart Code. You want to make sure the URL link in this footer remains unchanged. The code in URL field should be {{unsublink}}
Important note: if the URL of your unsubscribe link is anything other than {{unsublink}} the link will not work. It should look like this:
Note: you can change the Text field.
When an Unsubscribe Link is not Working on a Custom Template
If this is the case, you can go ahead and add a Footer Content Block to your Email Marketing. Again, just be sure the URL field for the unsubscribe link is unchanged.
Alternatively, you can add a link to a Text Content Block. However, you must be sure that the URL link associated with the unsubscribe link that you add to the text box is {{unsublink}}.
Important note: if the URL of your unsubscribe link is anything other than {{unsublink}} the link will not work.