What is a Major Gift Donor?
Major Gift Donors are considered major givers when they donated or pledged for one or several outstanding amounts over the course of the past 24 months. By outstanding we mean that the amount pledged or given is in the top 10% of all donations collected by your organization during this period.
Why It's Useful
Knowing who your Major Donors are is a great resource for organizations of all shapes and sizes due to their giving capacity. By helping identify these donors, the Major Gift Donor Insight can help you increase donations by paying close attention to your relationships and interactions with major givers!