What is a Donor Readiness?
Donor Readiness refers to the likelihood for a donor to give in the next two weeks. It allows your organization to easily identify contacts who may be ready to give!
How does Keela determine Donor Readiness?
- Donor history of the contact.
- Interactions between your organization and the donor (i.e. how often you communicate).
- The local weather of the donor! Yes, you read that right, the weather has been proven to have an impact on the likelihood of a donor making a donation. Cool right?
Donor Readiness Levels
There are three levels associated with Donor Readiness, identifying how likely your contact is to donate in the next two weeks - providing insight on whether or not its a good time to ask for a donation.
Contacts who are most likely to donate in the next two weeks. It may be a good time to reach out to them via personal email to see if they would like to donate to a specific campaign, impact area, etc.
Not sure how much to ask for once a donor is identified as ready? That's what the Smart Ask Insight is for!
Contacts who may make a donation in the two coming weeks. For this status, we recommend that you use your best judgment before reaching out based on your past experience with this donor. You want to make sure you avoid donor fatigue!
Contacts who are not likely to donate in the next two weeks. We recommend that you don't ask this donor for donations until the Readiness level increases.
This is great! How can I get a list of all Contacts with the Ready status?
Head on over to the Segments tool in Keela and use the Readiness filter under the Contacts category.