What are E-blast Statistics?
We use SendGrid to deliver your E-blasts to your Contacts. SendGrid analyzes the information that is provided back to them by your Contacts' email providers and then passes it through to Keela. This information is then stored on your sent E-blast so that you can understand how your Contacts are interacting with your communications.
Are E-blast Statistics 100% Accurate?
In order to track how recipients interact with your messages, all E-blasts are embedded with a tiny (I mean really, really, really small) image that is called a tracking pixel. This image or tracking pixel sends information back to SendGrid about how your Contacts interacted with the E-blast.
Some email providers and devices (phones, tablets) may not load the images in an email in general. For example, some recipients might have image download switched off to save on the data used when viewing emails. In this case, the tracking pixel image will not be loaded and as a result, no information can be relayed back to Keela.
We recommend keeping this possibility in mind when viewing your statistics and using them as a general guideline.
Where to find the E-blast Statistics
Click on E-blasts in the Sidebar > Click on your Sent E-blast
Your E-blast Statistics will be available in the Overview Tab
What do the Statistics represent?
This shows the final list of recipients that your E-blast was sent to.
Note: Keela will automatically remove any Contacts who are invalid from this list. You can find more details about this in our Why is my Recipient List shorter? article.
This bar shows the total percentage and number of your emails that were received by the email provider of your recipients.
This is the percentage and number of emails that were delivered and opened by your recipients.
This is the percentage and number of people who opened your email and clicked on a link within the message. Ideally, you want to attract readers and encourage them to engage with the content of your E-blast, and you will see that reflected in the number of clicks.
Note: You can find more about how this is tracked above.
This is the number of people who did not open your email. There are two causes for this:
- Your recipient may not have had a chance to view your E-blast or deleted it before opening it.
- Your recipient's email provider rejected the E-blast.
If the number is high, you may want to review your email list, as well as the content of your message, to ensure that the email addresses you have are correct and that you are abiding by anti-spam laws. There are a bunch of free resources online to help you increase your email deliverability!
This figure shows you those Contacts who have Opted-Out of your emails via an Unsubscribe link in this E-blast.
You can find more information about how to view and manage a Contact's Email Subscription Status here.
This is the number of emails that were rejected or undelivered. E-blasts can be rejected for various reasons:
- The recipient's email address is invalid (e.g. missing symbols, fake email, etc.).
- The recipient's email domain is not a real domain.
- The recipient’s email provider is not accepting the emails for various reasons - i.e. the recipient's inbox may be full or the email file might be too large.
- The email provider of your recipient identified your message as spam.
If this number is high, you may want to verify the emails in your list and ensure that you are complying with anti-spam laws.
It's possible to add a Donate Button to your E-blast that is directly linked to a Keela Donation Form. If a Contact clicks on this link and submits a donation through the Keela Donation Form the amount of that donation (or donations) will be totalled here.
Note: The E-blast statistics are only able to track interactions that are made through the E-blast itself. The Donate Button must be connected directly to a stand-alone-donation form in order for donations to be counted in Raised. You can find more information about this in our Why is My Raised Statistic Missing Donations article.